{"id":4711,"date":"2024-12-03T13:26:33","date_gmt":"2024-12-03T12:26:33","guid":{"rendered":"https:\/\/www.betarah.it\/progetti\/"},"modified":"2026-08-31T12:41:26","modified_gmt":"2026-08-31T10:41:26","slug":"progetti","status":"publish","type":"page","link":"http:\/\/www.betarah.it\/it\/progetti\/","title":{"rendered":"Progetti"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column el_id=&#8221;id-overlay-slider-bt&#8221;]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"about-betarah-1-1\" data-id=\"26\" id=\"SR7_26_1\" class=\"rs-ov-hidden\" data-version=\"6.7.17\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_26_1-63\" data-key=\"63\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_26_1-63-2\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"http:\/\/www.betarah.it\/wp-content\/uploads\/2025\/10\/betarah_active_workstation_desk_destail.jpg\" alt=\"\" title=\"betarah_active_workstation_desk_destail\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_26_1-63-1\" class=\"sr7-layer\">Project<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_26_1-64\" data-key=\"64\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/www.betarah.it\/wp-content\/uploads\/2025\/10\/betarah_active_workstation_desk_destail.jpg\" data-libid=\"4840\" data-lib=\"medialibrary\" title=\"betarah_active_workstation_desk_destail\" width=\"0\" height=\"0\" data-dbsrc=\"Ly93d3cuYmV0YXJhaC5pdC93cC1jb250ZW50L3VwbG9hZHMvMjAyNS8xMC9iZXRhcmFoX2FjdGl2ZV93b3Jrc3RhdGlvbl9kZXNrX2Rlc3RhaWwuanBn\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\tSR7.PMH ??={}; SR7.PMH[\"SR7_26_1\"] = {cn:0,state:false,fn: function() { if (_tpt!==undefined && _tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_26_1\",el:[1000,1000,768,960,720],type:'hero',shdw:'0',gh:[1000,1000,768,960,720],gw:[1920,1920,1024,778,480],vpt:['100px&#039;,&#039;100px&#039;,&#039;100px&#039;,&#039;100px&#039;,&#039;100px'],size:{fullWidth:true, fullHeight:true},fho:',',mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},plType:'3',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_26_1\"].state=true;} else if((SR7.PMH[\"SR7_26_1\"].cn++)<100)\tsetTimeout( SR7.PMH[\"SR7_26_1\"].fn,19);}};SR7.PMH[\"SR7_26_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1486095236340{margin-top: 90px !important;margin-bottom: 90px !important;}&#8221;][vc_column width=&#8221;5\/12&#8243;][vc_custom_heading text=&#8221;PROGETTO&#8221; font_container=&#8221;tag:p|font_size:16px|text_align:left|color:%23222222&#8243; css=&#8221;.vc_custom_1733253031942{margin-bottom: 0px !important;}&#8221; font_weight=&#8221;600&#8243;][vc_custom_heading text=&#8221;Concept&#8221; font_container=&#8221;tag:h2|font_size:40px|text_align:left|color:%230a0a0a&#8221; css=&#8221;.vc_custom_1733252908989{margin-top: 0px !important;}&#8221; font_weight=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]BeTarah \u00e8 stata creata per contrastare le sfide di una vita sedentaria e frenetica, reimmaginando gli spazi di lavoro per ispirare il movimento e il benessere olistico. In un mondo in cui passiamo la maggior parte del nostro tempo a rispondere alle richieste esterne, spesso trascurando il nostro corpo e la nostra mente, BeTarah introduce un nuovo paradigma che d\u00e0 priorit\u00e0 alla consapevolezza di s\u00e9 e all&#8217;innato bisogno umano di movimento e di connessione con la natura.[\/vc_column_text][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_single_image image=&#8221;3869&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1733254112150{margin-top: 0px !important;margin-bottom: 90px !important;}&#8221; el_id=&#8221;home-flex-row-reverse-bt&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_single_image image=&#8221;4793&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]Ogni elemento del design di BeTarah si adatta perfettamente al ritmo della vita moderna, rispettando le esigenze del corpo. Caratteristiche innovative e integrate, come biciclette eleganti e nascoste, tapis roulant, barre a muro e strumenti di allenamento discreti, si rivelano solo quando servono, offrendo un tocco raffinato e personalizzato per favorire la concentrazione, il movimento e la cura di s\u00e9. Questa estetica di alto livello e su misura trasforma gli spazi quotidiani in ambienti che invitano all&#8217;equilibrio, al benessere e alla riconnessione con i nostri istinti naturali.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1733254104890{margin-top: 0px !important;margin-bottom: 90px !important;}&#8221;][vc_column width=&#8221;5\/12&#8243;][vc_custom_heading text=&#8221;Sostenibilit\u00e0&#8221; font_container=&#8221;tag:h2|font_size:40px|text_align:left|color:%230a0a0a&#8221; css=&#8221;.vc_custom_1733252711506{margin-top: 0px !important;}&#8221; font_weight=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]La sostenibilit\u00e0 non \u00e8 una tendenza, \u00e8 la nostra essenza. \u00c8 ci\u00f2 che guida ogni scelta che facciamo e ogni materiale che creiamo. Che si tratti di superfici continue o di lastre ceramiche effetto marmo, il nostro approccio \u00e8 quello di onorare e proteggere il mondo naturale. Abbiamo sviluppato tecniche alternative che non si limitano a minimizzare il nostro impatto: fanno risaltare la bellezza e la qualit\u00e0 dei nostri materiali in modi che rispettano davvero il pianeta.[\/vc_column_text][\/vc_column][vc_column width=&#8221;7\/12&#8243;][insight_gallery_boxes style=&#8221;grid2&#8243; images=&#8221;3865,3866,3874&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1733254163798{margin-bottom: 90px !important;}&#8221; el_id=&#8221;home-flex-row-reverse-bt&#8221;][vc_column width=&#8221;7\/12&#8243;][insight_gallery_boxes style=&#8221;grid2&#8243; images=&#8221;3868,3867,3873&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]Per ogni tonnellata di marmo immessa sul mercato, vengono estratte quasi dieci tonnellate di materiale, molte delle quali vengono lasciate come rifiuti nelle cave, inquinando i terreni e bloccando i corsi d&#8217;acqua naturali. Riutilizzando questi sottoprodotti attraverso tecnologie avanzate e artigianato tradizionale, non solo riduciamo l&#8217;impatto ambientale ma trasformiamo i rifiuti in arte sostenibile. In un mondo che si affida sempre pi\u00f9 all&#8217;automazione, diamo priorit\u00e0 alle persone e all&#8217;artigianato. I nostri artigiani, con strumenti alla mano, modellano ogni pezzo con cura, preservando l&#8217;eredit\u00e0 ed elevando gli spazi moderni.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1733253882351{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 40px !important;padding-bottom: 20px !important;background-color: #638150 !important;}&#8221; el_id=&#8221;home-flex-row-reverse-bt&#8221;][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-0 vc_col-md-12 vc_col-xs-12&#8243; css=&#8221;.vc_custom_1733253619486{padding-top: 0px !important;padding-right: 40px !important;padding-left: 40px !important;}&#8221;][vc_custom_heading text=&#8221;La <b>tecnologia Active<\/b> applicata alle nostre lastre ceramiche ci permette di creare superfici non solo belle, ma anche:&#8221; font_container=&#8221;tag:p|text_align:left|color:%23ffffff&#8221; css=&#8221;&#8221; font_weight=&#8221;&#8221;][vc_custom_heading text=&#8221;Immagina una routine in cui il movimento si intreccia senza soluzione di continuit\u00e0 nella tua giornata, attraverso brevi &#8220;snack motori&#8221; semplici e energizzanti: pause brevi e consapevoli che aumentano la tua energia e il tuo benessere senza richiedere ore di esercizio.&#8221; font_container=&#8221;tag:p|text_align:left|color:%23ffffff&#8221; css=&#8221;&#8221; font_weight=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1733253893069{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 40px !important;background-color: #638150 !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-1 vc_col-md-5 vc_col-xs-12&#8243; css=&#8221;.vc_custom_1733253639519{padding-top: 0px !important;padding-right: 40px !important;padding-left: 40px !important;}&#8221;][vc_custom_heading text=&#8221;<b>Anti-inquinamento:<\/b>&#8221; font_container=&#8221;tag:p|text_align:left|color:%23ffffff&#8221; css=&#8221;.vc_custom_1733253783758{margin-bottom: 0px !important;}&#8221; font_weight=&#8221;&#8221;][vc_custom_heading text=&#8221;Le ceramiche Active utilizzano la fotocatalisi attivata dalla luce per abbattere gli agenti inquinanti, migliorando la qualit\u00e0 dell\u2019aria interna e riducendo le particelle nocive all\u2019esterno.&#8221; font_container=&#8221;tag:p|text_align:left|color:%23ffffff&#8221; css=&#8221;.vc_custom_1733253771202{margin-top: 0px !important;padding-top: 0px !important;}&#8221; font_weight=&#8221;&#8221;][vc_custom_heading text=&#8221;<b>Antibatteriche:<\/b>&#8221; font_container=&#8221;tag:p|text_align:left|color:%23ffffff&#8221; css=&#8221;.vc_custom_1733253738343{margin-bottom: 0px !important;}&#8221; font_weight=&#8221;&#8221;][vc_custom_heading text=&#8221;Queste superfici eliminano i batteri al contatto attraverso la fotocatalisi e mantengono la loro azione antibatterica anche in condizioni di scarsa luce, grazie all\u2019argento incorporato.&#8221; font_container=&#8221;tag:p|text_align:left|color:%23ffffff&#8221; css=&#8221;.vc_custom_1733253762119{margin-top: 0px !important;padding-top: 0px !important;}&#8221; font_weight=&#8221;&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-lg-offset-0 vc_col-lg-5 vc_col-md-offset-0 vc_col-md-5 vc_col-xs-12&#8243; css=&#8221;.vc_custom_1733254009081{padding-top: 0px !important;padding-right: 40px !important;padding-left: 40px !important;}&#8221;][vc_custom_heading text=&#8221;<b>Eliminazione degli odori:<\/b>&#8221; font_container=&#8221;tag:p|text_align:left|color:%23ffffff&#8221; css=&#8221;.vc_custom_1733253834189{margin-bottom: 0px !important;}&#8221; font_weight=&#8221;&#8221;][vc_custom_heading text=&#8221;Le molecole che causano cattivi odori vengono neutralizzate al contatto, mantenendo gli ambienti freschi e privi di odori sia con luce naturale che LED.&#8221; font_container=&#8221;tag:p|text_align:left|color:%23ffffff&#8221; css=&#8221;.vc_custom_1733253826780{margin-top: 0px !important;padding-top: 0px !important;}&#8221; font_weight=&#8221;&#8221;][vc_custom_heading text=&#8221;<b>Autopulenti:<\/b>&#8221; font_container=&#8221;tag:p|text_align:left|color:%23ffffff&#8221; css=&#8221;.vc_custom_1733253859361{margin-bottom: 0px !important;}&#8221; font_weight=&#8221;&#8221;][vc_custom_heading text=&#8221;Lo sporco aderisce meno alle superfici Active, rendendole facili da pulire e riducendo la necessit\u00e0 di detergenti aggressivi; la pioggia stessa aiuta a lavare via lo sporco sulle superfici esterne.&#8221; font_container=&#8221;tag:p|text_align:left|color:%23ffffff&#8221; css=&#8221;.vc_custom_1733253850449{margin-top: 0px !important;padding-top: 0px !important;}&#8221; font_weight=&#8221;&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column el_id=&#8221;id-overlay-slider-bt&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1486095236340{margin-top: 90px !important;margin-bottom: 90px !important;}&#8221;][vc_column width=&#8221;5\/12&#8243;][vc_custom_heading text=&#8221;PROGETTO&#8221; 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