What’s the point of staying stuck in your seat
when MOVEMENT fuels creativity?
ABOUT
Who We Are
We are a design studio dedicated to helping architects and private clients find high-end furnishing solutions that reflect their unique tastes, values, and aesthetic vision.
At our Vicenza-based studios, we craft bespoke interiors with meticulous attention to every detail—from surfaces and structures to lighting and finishes. Our R&D lab develops custom materials and finishes, while our woodworking and metalworking teams bring structural and design elements to life with precision and artistry.
BeTarah’s founder, Matteo Finco, is a seasoned architect and passionate endurance athlete. His belief in the transformative power of physical activity in demanding professional lives inspired this project.
INSPIRATIONS
Live the Tarahumara Way
BeTarah’s mission is to harmonize daily life with care for a body designed to move, finding its truest expression in motion.
Built on years of expertise in high-end interior design and a commitment to sustainable, luxurious materials, BeTarah creates fully tailored furnishings that seamlessly incorporate tools for physical activity into home or work environments. Every piece is crafted to support movement within the flow of daily life, effortlessly blending function and elegance.
Our modern lifestyles keep us glued to screens, seated for hours, and disconnected from the movement our bodies crave. Inspired by the Tarahumara people—celebrated as “the kindest, happiest, and healthiest on Earth”—BeTarah invites you to rediscover a way of living that respects our natural rhythms.
Imagine a routine where movement is woven seamlessly into your day through simple, energizing "motor snacks"—small, mindful breaks that boost your energy and well-being without requiring hours of exercise.
Keep in touch with nature
BeTarah brings the power of nature into everyday spaces, creating environments that energize and uplift. With rich natural materials like wood and stone, paired with harmonious, natural tones, each space exudes a vibrant connection to the natural world. These thoughtfully crafted designs transform any setting into a dynamic experience that fuels inspiration and reconnects us with the essence of nature.
ATTESTING TO
BeTARAH
Having had the chance to experience these innovative design solutions firsthand in my own workspace, I’ve seen how prioritizing movement transforms the way we work. A workspace that encourages activity isn’t just more human—it fosters growth, creativity, and focus, empowering those who inhabit it. Movement must become a natural part of our daily lives, not an exception. It’s a return to our essence and a powerful way to transform work into an experience that energizes both body and mind. Designing spaces that inspire movement means improving life, both at work and beyond.
ATHLETE
DANIELE VECCHIONI
We weren’t made to spend our lives on a sofa or to conform to the modern lifestyle that keeps us sitting still or hunched over a screen for endless hours. Our bodies are designed to move, and our entire musculoskeletal system thrives through physical activity. It’s almost like a fundamental act of self-care or personal hygiene, that revitalizes the body while bringing clarity and balance to the mind. By integrating solutions like those offered by BeTarah into our daily routines—solutions that support and encourage this process of activation or reactivation—we give ourselves the chance to embrace a genuine transformation, one that elevates our quality of life.
ATHLETE
DANIEL FONTANA
As a triathlete and coach, I’ve discovered that physical activity isn’t just about competition—it’s the heartbeat of a vibrant life. Even a few minutes of movement each day can transform your energy, mindset, and well-being. It’s a powerful, positive addiction. Sport ignites your body, sharpens your mind, lifts your spirit, and fuels your productivity. Whether you’re chasing big goals or striving for balance between work, family, and training, it’s the ultimate tool to thrive in every aspect of life.
ATHLETE
IVAN RISTI